The Adventure Log Notebook is Targeted Towards Outdoorsy Note-Keepers
Rahul Kalvapalle — July 15, 2015 — World
References: wordnotebooks & gearpatrol
The Adventure Log is a handy little notebook, offered by Word. Notebooks, that is perfect for people who like to travel, hike and generally explore the outdoors -- and keep notes of their outings either for their own sake or to share with others. The notebook is the result of a collaboration between Word. Notebooks and outdoor gear manufacturer Bradley Mountain.
And of course, seeing as how this notebook is targeted towards people who like to spend a lot of time outdoors, it is of course imperative that the book itself stay true to eco-friendly values. Sure enough, this notebook is crafted together out of 100% post-consumer recycled matter (for the covers) and completely acid-free paper.
The Adventure Log shows that there's still a place for paper notebooks, and is perfect for outdoor situations where making electronic notes ruins the charm of the moment.
And of course, seeing as how this notebook is targeted towards people who like to spend a lot of time outdoors, it is of course imperative that the book itself stay true to eco-friendly values. Sure enough, this notebook is crafted together out of 100% post-consumer recycled matter (for the covers) and completely acid-free paper.
The Adventure Log shows that there's still a place for paper notebooks, and is perfect for outdoor situations where making electronic notes ruins the charm of the moment.
Trend Themes
1. Adventure-logging - Opportunity for businesses to create customizable notebooks and journals tailored towards individuals who enjoy outdoor activities and travel.
2. Eco-friendly Notebooks - Opportunity for businesses to source and use sustainable materials in notebook production amidst rising consumer interest in eco-friendly products.
3. Analog Technologies - Opportunity for businesses to innovate analog technologies like notebooks, planners, and journals to appeal to customers looking for a break from digital screens and devices.
Industry Implications
1. Outdoor Gear - Outdoor gear companies can collaborate with notebook manufacturers to create branded, eco-friendly notebooks customized for hiking, camping, and other outdoor activities.
2. Stationery - Stationery companies can pivot towards eco-friendliness, tapping into the growing consumer interest in sustainable products and offering customizable notebooks and journals for customers who still enjoy handwriting.
3. Gift and Souvenir - Gift and souvenir shops in popular tourist destinations can carry eco-friendly, customized notebooks and journals tailored towards travelers and outdoor enthusiasts as a sustainable and thoughtful keepsake.
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