Design by Disruption & the Shoe Surgeon Produce Activist Sneakers
Kalin Ned — June 29, 2019 — Art & Design
References: theshoesurgeon & behance.net
These activist sneakers are the product of a collaboration between New York City-based firm Design by Disruption and custom footwear purveyor The Shoe Surgeon. Embracing political and social dialogue in the sphere of equality and slavery, this partnership calls the attention that there are still "40 million slaves worldwide [but they are] hidden deep within supply chains."
The Design by Disruption x The Shoe Surgeon activist sneakers boast details that call attention to this issue. Facts have been infused as design-forward embellishments throughout the footwear silhouette — some more apparent, others subtler.
The activist sneakers were released during the NBA finals, which was a strategic decision. In addition, the marketing team sent out the custom collaboration to a number of top sneaker influencers to build off of the popularity of unboxing rituals.
The Design by Disruption x The Shoe Surgeon activist sneakers boast details that call attention to this issue. Facts have been infused as design-forward embellishments throughout the footwear silhouette — some more apparent, others subtler.
The activist sneakers were released during the NBA finals, which was a strategic decision. In addition, the marketing team sent out the custom collaboration to a number of top sneaker influencers to build off of the popularity of unboxing rituals.
Trend Themes
1. Activist Sneakers - Opportunity for brands to create custom footwear with political and social messaging as a way to promote activism.
2. Design-forward Embellishments - Potential for incorporating facts and design elements that raise awareness about social issues into various fashion products.
3. Strategic Release Timing - Advantage of launching products during high-profile events or cultural moments to maximize exposure and engagement.
Industry Implications
1. Footwear - Disruptive innovation potential in custom shoes that communicate social and political messages to spark conversations.
2. Fashion - Opportunity for brands to integrate social issues and activism into their designs, creating a unique selling proposition in the market.
3. Marketing - Influencer marketing and strategic product placements can be used to amplify the impact of socially conscious collaborations in various industries.
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