Patagonia's Pop-Up Educates on the Climate Crisis & Inspires Action
Laura McQuarrie — September 27, 2019 — Eco
References: eu.patagonia & campaignlive
Patagonia, the sustainable outdoor clothing brand that's passionate about reducing its environmental impact, launched a pop-up activist cafe that serves as a hub for people who want to learn more about the climate crisis. The UK pop-up serves as a physical version of Patagonia Action Works, which exists online, and helps to connect people to activist training, campaigning ideas. In the cafe, people are inspired to take action and may even take books that can be borrowed for inspiration.
As knowing where to start with a new project can sometimes be the most challenging, Patagonia's pop-up features a bunch of action postcards and skill cards that show people the small steps they can take, as well as how they can put their strengths to use.
As knowing where to start with a new project can sometimes be the most challenging, Patagonia's pop-up features a bunch of action postcards and skill cards that show people the small steps they can take, as well as how they can put their strengths to use.
Trend Themes
1. Activist Training - Exploring opportunities to provide activist training and resources to inspire action on environmental issues.
2. Interactive Pop-up Spaces - Creating temporary physical spaces that educate and engage the public on important social and environmental causes.
3. Borrowable Inspiration - Incorporating a lending library concept to provide books and resources that inspire and inform individuals on climate action.
Industry Implications
1. Sustainable Retail - Incorporating interactive and educational elements within retail spaces to promote sustainable living and activism.
2. Social Impact Initiatives - Developing initiatives and platforms that foster social and environmental awareness, education, and action.
3. Education and Training - Creating programs and tools that empower individuals with the knowledge and skills to become effective activists and change agents.
5.3
Score
Popularity
Activity
Freshness