Starbucks Debuts its 'A Merry Holiday Menu' Featuring Festive Blends
Debra John — November 6, 2024 — Lifestyle
Beginning November 7, Starbucks will debut its 'A Merry Holiday Menu,' featuring a range of limited-time beverages, pastries, and whole-bean coffee blends for the season. New this year is Starbucks’ first holiday-themed Refresher, the 'Cran-Merry Orange Refresher,' available in variations such as the 'Cran-Merry Orange Lemonade' and 'Cran-Merry Drink' with coconut beverage. Returning favorites include the 'Peppermint Mocha,' 'Caramel Brulé Latte,' 'Chestnut Praline Latte,' 'Iced Sugar Cookie Oat Latte,' and 'Iced Gingerbread Oat Chai' for tea enthusiasts.
The seasonal menu also offers festive pastries, including the 'Turkey Sage Danish,' 'Snowman Cake Pop,' and 'Penguin Cookie,' alongside returning items like the 'Cranberry Bliss Bar' and 'Gingerbread Loaf.' Additionally, holiday cold foams—gingerbread, peppermint chocolate, sugar cookie, chestnut praline, and caramel brulé—are available in non-dairy options. For coffee enthusiasts, the 'Starbucks Christmas Blend,' is marking its 40th year, and the 'Holiday Blend' will be offered in-store throughout the season for a robust and festive experience.
Image Credit: Starbucks Canada
The seasonal menu also offers festive pastries, including the 'Turkey Sage Danish,' 'Snowman Cake Pop,' and 'Penguin Cookie,' alongside returning items like the 'Cranberry Bliss Bar' and 'Gingerbread Loaf.' Additionally, holiday cold foams—gingerbread, peppermint chocolate, sugar cookie, chestnut praline, and caramel brulé—are available in non-dairy options. For coffee enthusiasts, the 'Starbucks Christmas Blend,' is marking its 40th year, and the 'Holiday Blend' will be offered in-store throughout the season for a robust and festive experience.
Image Credit: Starbucks Canada
Trend Themes
1. Novel Holiday Refreshers - Introducing limited-time holiday-themed refreshers like the 'Cran-Merry Orange Refresher' taps into seasonal demand for unique beverage options.
2. Festive Non-dairy Cold Foams - Offering non-dairy variations of popular cold foams such as gingerbread and peppermint chocolate caters to the growing market of lactose-intolerant and vegan consumers.
3. Seasonal Pastry Innovations - Unique holiday-themed pastries, such as the 'Turkey Sage Danish' and 'Snowman Cake Pop,' attract customers seeking festive and seasonal treats.
Industry Implications
1. Specialty Beverages - The introduction of exclusive, seasonal blends and refreshers can significantly boost customer engagement and sales.
2. Bakery and Confectionery - Seasonal pastries like the 'Penguin Cookie' and 'Gingerbread Loaf' highlight opportunities in creating festive, limited-time bakery items.
3. Non-dairy Milk Alternatives - Developing flavored cold foams with non-dairy milk options aligns with the increasing preference for plant-based alternatives.
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