This 90s Costume Will Be the Ultimate Throwback Thursday
Vasiliki Marapas — October 30, 2014 — Art & Design
References: refinery29
It feels like the 90s "come back" again once every couple of years, so this 90s costume tutorial by Refinery29 is pretty relevant. It's a decade that we love to reference and recreate.
To get the 90s grunge look, start by applying a generous amount of thickening hairspray to your locks. Then separate your hair into four separate pony tails, leaving some hair loose at the back. Coil each ponytail into little buns and secure with pins. Though our current look emphasizes big, bold brows, the 1990s were all about the barely-there brows. You can minimize your brows with a brow gel several shades lighter than your brow color, or, if you're feeling gutsy, with foundation. To complete the makeup, ring your eyes with a rust-colored metallic pencil and apply heavy eyeliner and mascara. Finish off with a brown lip pencil and equally-as-dark gloss.
Accessorize with flannel and a choker, and voila! It's like you've traveled back to a time when Kurt Cobain ruled the radio and "The Rachel" was the haircut of the moment.
To get the 90s grunge look, start by applying a generous amount of thickening hairspray to your locks. Then separate your hair into four separate pony tails, leaving some hair loose at the back. Coil each ponytail into little buns and secure with pins. Though our current look emphasizes big, bold brows, the 1990s were all about the barely-there brows. You can minimize your brows with a brow gel several shades lighter than your brow color, or, if you're feeling gutsy, with foundation. To complete the makeup, ring your eyes with a rust-colored metallic pencil and apply heavy eyeliner and mascara. Finish off with a brown lip pencil and equally-as-dark gloss.
Accessorize with flannel and a choker, and voila! It's like you've traveled back to a time when Kurt Cobain ruled the radio and "The Rachel" was the haircut of the moment.
Trend Themes
1. 90s Fashion Trends - Disruptive innovation opportunity: Create an online platform for renting or selling authentic 90s fashion pieces.
2. Nostalgia Marketing - Disruptive innovation opportunity: Develop a marketing strategy that taps into the nostalgia of 90s pop culture to attract millennial customers.
3. Retro-inspired Makeup - Disruptive innovation opportunity: Launch a line of makeup products that recreate iconic 90s beauty looks.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail apps to allow customers to virtually try on 90s-inspired outfits.
2. E-commerce - Disruptive innovation opportunity: Create an e-commerce platform dedicated to selling vintage 90s clothing and accessories.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Develop innovative beauty products that cater to the demand for 90s-inspired makeup looks.
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