Diva Vodka is triple distilled, filtered through Nordic birch charcoal to purify then passed through a sand of crushed diamonds and gems.
Now this is the bit I love - adorning each bottle is an intense column of Cubic Zirconia gems, they even make special edition bottles to order with the CZ gems of your choice. However, its DIVA bespoke which I really love and indeed dream of; Diva Loves You is an example and priced from £2,000 to £540,000 depending on your choice of jewels.
Being from the UK the best bit is this ultimate idea in luxury vodka comes from Scotland - which makes me love it even more.
Key Themes Behind This Trend
- Luxury Liquor
- Opportunity to innovate in the high-end alcohol market by incorporating unique and luxurious elements such as precious gems.
- Customizable Bottles
- Disruptive innovation opportunity to create personalized liquor bottles with customizable gem arrangements catering to the individual tastes of customers.
- Diamond Filtration
- Introducing diamond filtration as a unique selling point in the liquor industry to appeal to customers interested in purity and luxury.
Where This Applies
- Alcohol
- Innovative ideas such as diamond filtration and customizable bottles can create a distinct brand differentiation in a highly competitive alcohol market to target a high-end, luxury-seeking audience.
- Jewelry
- Collaborations between liquor brands and jewelry companies can lead to new revenue streams and marketing opportunities by offering unique, limited-edition bottles adorned with precious gems.
- Luxury Goods
- Opportunities to expand and disrupt the luxury goods industry by combining unique elements such as precious gems with traditional high-end products like alcohol to target a niche market of luxury consumers.
