4 Copas
Bamboo Magazine — May 8, 2007 — Eco
References: alternativeconsumer
4 Copas, named 2006 Tequila of the Year, is the world's first certified organic tequila. In addition to producing the tequila chemical and pesticide free, the company takes great pains to treat its Mexican Agaveros (harvesters) in a responsible manner (i.e. fair wages.) The company also plans to launch a 100% certified organic blue agave nectar in May. Agave nectar is a popular and natural alternative to sugar. No word on whether the organic tequila makes for a less painful hangover:
If you like organic tequila, make sure to check out Square One Organic Vodka.
If you like organic tequila, make sure to check out Square One Organic Vodka.
Trend Themes
1. Certified Organic Alcohol - The trend of certified organic alcohol presents an opportunity for companies to provide consumers with chemical and pesticide-free products.
2. Fair Trade Practices - The trend of fair trade practices in the alcohol industry creates an opportunity for companies to demonstrate social responsibility and support fair wages for workers.
3. Natural Sugar Alternatives - The trend of natural sugar alternatives like agave nectar provides an opportunity for companies to offer healthier options to consumers.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of certified organic alcohol and fair trade practices to appeal to environmentally conscious and socially responsible consumers.
2. Food and Beverage - The food and beverage industry can take advantage of the trend of natural sugar alternatives to develop and promote healthier products.
3. Agriculture - The agriculture industry has an opportunity to cater to the demand for organic agave crops used in the production of certified organic tequila.
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