The Whites by Dussault Apparel
Alex Covert — October 8, 2008 — Luxury
References: dussaultapparel & bornrich.org
‘The Whites’ have got to belong to the most expensive pair of jeans in the world. They cost a whopping $250,000 a pair.
If they fit you nicely, you can buy the only other pair that cost just as much, called Golden.
Dussault Apparel Inc. hand-painted the jeans between each of 13 washes, adding depth and layers. But this isn’t what ups the cost. They are also made of 18 carat gold, diamonds and rubies.
If they fit you nicely, you can buy the only other pair that cost just as much, called Golden.
Dussault Apparel Inc. hand-painted the jeans between each of 13 washes, adding depth and layers. But this isn’t what ups the cost. They are also made of 18 carat gold, diamonds and rubies.
Trend Themes
1. Luxury Fashion - Disruptive innovation opportunity: Create affordable luxury fashion by using innovative materials and techniques.
2. Handcrafted Apparel - Disruptive innovation opportunity: Develop automated processes that can mimic the craftsmanship of handmade apparel.
3. High-end Customization - Disruptive innovation opportunity: Implement technology to offer personalized, high-end customization options to mass-market consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable practices into the fashion industry to meet increasing consumer demand for ethical and eco-friendly products.
2. Jewelry - Disruptive innovation opportunity: Use alternative materials, such as lab-grown diamonds, to make high-quality jewelry more accessible and affordable.
3. Technology - Disruptive innovation opportunity: Develop smart textiles and wearable technology to revolutionize the fashion and apparel industry.
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