The 2012 Online & Mobile Shopping Trend Infographic Informs
Nikki Taylor — November 16, 2012 — Pop Culture
References: nowsourcing & visual.ly
The 2012 Online & Mobile Shopping Trend infographic looks at how more people are using the net to fulfill the requirements on their Holiday shopping lists. Online shopping has steadily climbed since the emergence of retailers on the web. The statistics in this diagram display that 52 percent of consumers are expected to do some of their shopping online, which is up from 47 percent in 2011. It is believed that 39 percent of people will complete all of their holiday shopping online, using their tablets or mobile devices to research gift ideas.
What does the 2012 Online & Mobile Shopping Trend infographic tell retailers? With less people choosing to go into busy shopping malls, retail stores should try to angle some of their sales towards online shoppers. Keep in mind that the Internet can be accessed at any time of the day and that is what most people love about shopping on it.
What does the 2012 Online & Mobile Shopping Trend infographic tell retailers? With less people choosing to go into busy shopping malls, retail stores should try to angle some of their sales towards online shoppers. Keep in mind that the Internet can be accessed at any time of the day and that is what most people love about shopping on it.
Trend Themes
1. Rise of Online Shopping - Opportunity for retailers to expand their online presence and cater to the growing number of consumers shopping online.
2. Mobile Shopping - Opportunity for retailers to optimize their websites for mobile devices and provide a seamless shopping experience on smartphones and tablets.
3. Shift in Consumer Behavior - Opportunity for retailers to adapt their sales strategies to cater to the changing preferences of customers who prefer online shopping over traditional brick-and-mortar stores.
Industry Implications
1. E-commerce - Opportunity for e-commerce companies to enhance their platforms and capture a larger share of the growing online shopping market.
2. Mobile Technology - Opportunity for mobile technology companies to develop innovative solutions and mobile apps that enhance the mobile shopping experience for consumers.
3. Retail - Opportunity for traditional retail stores to create a strong online presence and integrate online and offline shopping experiences to attract and retain customers.
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