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37 Guerrilla Stunts in Metropolitan Areas

— January 19, 2009 — Marketing
Metropolitan areas are the ideal place for guerrilla stunts; Trend Hunter has actually covered a few incredible public spectacles created in the name of promotion and awareness.

The following cluster highlights some of the best examples we've seen of brands and advertisers who were unafraid to use public space as their marketing medium. From giant toilet paper rolls to subway parties (and no pants subway rides), here are some of the wildest, most innovative guerrilla stunts in metropolitan areas.
6.2
Score
Popularity
Activity
Freshness
37
Redecorating Subway Cars
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
<
36
Guerrilla Magazine Placement
Guerrilla Magazine Placement
'I Left This Here For You to Read'
<
35
Freezing at Taco Bell
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
<
34
Vending Machine Votes
Vending Machine Votes
Guerrilla Obama Support
<
33
Musical at a Mall
Musical at a Mall
Thes Latest From Improv Everywhere
<
32
Guerrilla Shoe Repair Ads
Guerrilla Shoe Repair Ads
Modern Shoe Hospital Bandage Campaign
<
31
3-D Tongues
3-D Tongues
Japanese Subway Ads
<
30
Guerrilla Tennis Courts
Guerrilla Tennis Courts
Mischief Making In Supermarket Parking Garages
<
29
700 Simultaneous Camera Flashes
700 Simultaneous Camera Flashes
Improv Everywhere Celebrates Brooklyn Bridge
<
28
Guerrilla Anti-Religion Campaigns
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
<
27
Peace Murals
Peace Murals
LA vs War Installation
<
26
Enormous Guerrilla Plant Tags
Enormous Guerrilla Plant Tags
Howies Winter Clothing Campaign to Save the Planet
<
25
Human Mirrors on Subways
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
<
24
Gratevertising
Gratevertising
Party Store Uses Subway Grates for Promotion
<
23
Time Standing Still
Time Standing Still
Frozen Grand Central by Improv Everywhere
<
22
Economy-Inspired Guerrilla Art
Economy-Inspired Guerrilla Art
Faux Financial Memorials
<
21
Mini Car Subway Exit
Mini Car Subway Exit
<
20
Guerrilla Flash Mob Campaigns
Guerrilla Flash Mob Campaigns
Synchronized Dancing at London Liverpool Street for T-Mobile
<
19
Subway Street Art
Subway Street Art
The Take a Seat Project
<
18
Lesbian Lipstick Smudges
Lesbian Lipstick Smudges
'The L Word' Guerrilla Ads
<
17
Giant Human Nest
Giant Human Nest
Benjamin Verdonck's Skyscraper Nest
<
16
Fighting Public Space Pollution
Fighting Public Space Pollution
The Guerrilla 'Pop Down Project' Marks Unwanted Ads
<
15
Guerrilla Benching
Guerrilla Benching
Green-Space Loving Activists Drill Down New Seats Around London
<
14
Drowning Billboards
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
<
13
Fast Food Financial Bailouts
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
<
12
Improv Everywhere
Improv Everywhere
111 Topless Male Shoppers at Abercrombie and Fitch
<
11
Hands-On Guerrilla Ads
Hands-On Guerrilla Ads
Clever Supportive Ad Placement
<
10
Insane Party Locations
Insane Party Locations
Subway Shindigs Take Public Parties Underground
<
9
Guerrilla Light Installations
Guerrilla Light Installations
The Luz Interruptus (Red) Project Domesticates Madrid
<
8
Guerrilla Marketing for Kids
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
<
7
Giant Public Jewelry Art
Giant Public Jewelry Art
Inges Idee's Shiny Installation
<
6
Giant Guerrilla Toilet Paper Rolls
Giant Guerrilla Toilet Paper Rolls
Dulcolax Laxative Ad
<
5
1,800 Nude People as Art
1,800 Nude People as Art
Spencer Tunick Euro 2008 Installation
<
4
No Pants Subway Ride
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
<
3
Guerrilla Adbusting
Guerrilla Adbusting
Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads
<
2
Eating Disorder Guerrilla Campaigns
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
<
1
Guerrilla Sunshine-Spreading
Guerrilla Sunshine-Spreading
The 'I Love You' Project
<