From Tweet-Enabled Dispensers to Secret Passageway Revelations
Elise Ying-Hei Ho — October 21, 2012 — Business
More retailers are developing creative, interactive vending machines to attract more consumer attention.
No longer the cut-and-dry snack dispensers they once were, vending machines can range from mood sensing to plate smashing. Most of these concepts have quickly become viral like Korea's, which rewards participants with refreshments after they replicate the choreographed dance and London's where the coffee vending machine barks hilarious orders. Some companies have even included social media into these machines, dispensing a 'free' snack in return for a Tweet.
Popular beverage brands like Coca-Cola have reinvented the marketing tactic to incorporate a more consumer involvement. A rising addition includes video game technology that's targeted at younger age groups. While billboards and commercials are still playing a part in branding, interactive marketing campaigns that invite consumer participation are more memorable and tend to spread more quickly.
No longer the cut-and-dry snack dispensers they once were, vending machines can range from mood sensing to plate smashing. Most of these concepts have quickly become viral like Korea's, which rewards participants with refreshments after they replicate the choreographed dance and London's where the coffee vending machine barks hilarious orders. Some companies have even included social media into these machines, dispensing a 'free' snack in return for a Tweet.
Popular beverage brands like Coca-Cola have reinvented the marketing tactic to incorporate a more consumer involvement. A rising addition includes video game technology that's targeted at younger age groups. While billboards and commercials are still playing a part in branding, interactive marketing campaigns that invite consumer participation are more memorable and tend to spread more quickly.
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