



Jeremy Gutsche — January 12, 2009 — Tech
The Consumer Electronics Show always brings us the year’s most unique new gadgets, and CES 2009 is no exception. From the luxury Dell Adamo laptop to Star Wars designed Digital SLRs, we are seeing a lot of interesting new gadgets. This article features the top innovations from CES 2009.
Implications - The Consumer electronics Show or CES has achieved what other events hope for; iconic status as the mecca or holy ground for a niche demographic. Other events with similar status include New York Fashion Week or Comic Con. These events have achieved this branding by closely inspecting their target demographic and discovering ways to serve them holistically, showcasing things based on other consumer preferences than initially intended.
Implications - The Consumer electronics Show or CES has achieved what other events hope for; iconic status as the mecca or holy ground for a niche demographic. Other events with similar status include New York Fashion Week or Comic Con. These events have achieved this branding by closely inspecting their target demographic and discovering ways to serve them holistically, showcasing things based on other consumer preferences than initially intended.
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