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Top 100 Marketing Trends in August

From Shoppable Reality TV Shows to Branded Smartphone Parasols

— August 27, 2022 — Marketing
Although flashy brand campaigns and interactive promotions served to shape the August 2022 marketing trends, there was also a noteworthy recurrence of companies delivering purpose-driven, socially conscious messaging.

For example, inclusive lingerie brand Gossard launched its 'I Am Enough' campaign, which promoted body positivity by showcasing three of its newest styles on three varying body types. Similarly, AAPI-owned beauty brand JUNOCO rolled out its new campaign called '#ToBeHuman,' which features a variety of models with "realistic" skin types and portrays them without the use of lighting, a stylist, or photoshop.

Elsewhere, however, other brands were turning to new interactive marketing tactics as means of capturing consumer attention. A particular standout here was NBCU's integration of ShoppableTV for its upcoming Peacock series 'Love Island USA.' This unique feature allows viewers to instantaneously shop the products and clothing they in the show by scanning on-screen QR codes with their smartphones
7.4
Score
Popularity
Activity
Freshness
100
Confession-Rewarding Beer Campaigns
Confession-Rewarding Beer Campaigns
Blue Moon Gives Free Beer in Exchange for 'Juicy Canfessions'
<
99
Playful Face Cleanser Packaging
Playful Face Cleanser Packaging
Somebody Offers the Everyday Invigorating Face Cleanser
<
98
Non-Alcoholic Cucumber Bubblies
Non-Alcoholic Cucumber Bubblies
DRY Sparkling Presents a Refreshing No-Alcohol Drinking Option
<
97
Digital Content Talent Programs
Digital Content Talent Programs
Cadillac Fairview Will Hire Four Social Media Content Creators
<
96
Anti-Waste Dairy Branding
Anti-Waste Dairy Branding
Co-op Milk Branding Tells Patrons to Freeze the Product and Not Waste
<
95
Indigenous Coffee Subscription Services
Indigenous Coffee Subscription Services
Native Root Offers Authentic Tastes of Colombian Coffees
<
94
Updated Automaker Emblems
Updated Automaker Emblems
Aston Martin Debuted its Latest Emblem Revision for Enhanced Clarity
<
93
Outrageously Cheesy Cocktails
Outrageously Cheesy Cocktails
The VELVEETA Veltini is Availabel at Select BLT Restaurants
<
92
Relaunched Meat-Free Food Brands
Relaunched Meat-Free Food Brands
The Birds Eye Green Cuisine Brand is Showing Off New Branding
<
91
Energizing Sparkling Waters
Energizing Sparkling Waters
Dram's Cardamom & Black Tea Sparkling Water is Award-Winning
<
90
Oral Health-Improving Chewing Gums
Oral Health-Improving Chewing Gums
Liquid Core SMILE Gum Strengthens Tooth Enamel and More
<
89
Low-THC CBD Gummies
Low-THC CBD Gummies
The CBD Living Full-Spectrum CBD + THC Gummies are Effective
<
88
Lifestyle-Conscious Food Product Launches
Lifestyle-Conscious Food Product Launches
Epicurium is Debuting 16 New Healthy Snacks and Drinks
<
87
Persimmon-Brewed Collaboration Beers
Persimmon-Brewed Collaboration Beers
The Goose Island x Japanese Breakfast Be Sweet Lager is Tasty
<
86
Collaborative Breakfast Cookies
Collaborative Breakfast Cookies
Crumbl and Kellogg Co. Released a Limited-Time Pop-Tart Cookie
<
85
Amino Acid Powders
Amino Acid Powders
Kion's Aminos Powder Can Deliver a Much-Needed Energy Boost
<
84
Pizza-Themed Summertime Apparel
Pizza-Themed Summertime Apparel
The Latest Little Caesars Merchandise Collection is Summer-Ready
<
83
Tortilla Chip-Shaped Pool Floats
Tortilla Chip-Shaped Pool Floats
Moe’s Southwest Grill Debuted a Queso-Holding Pool Float
<
82
Asymmetrical Multiplayer Games
Asymmetrical Multiplayer Games
Dragon Ball: The Breakers Challenges Players to Evade Villains
<
81
Made-to-Play Songstress Makeup
Made-to-Play Songstress Makeup
af94 Makeup From Halsey is Arriving Exclusively at Walmart
<
80
Two-in-One Gummy Supplements
Two-in-One Gummy Supplements
The Vitafusion Multi + Gummies are Tiffany Haddish-Approved
<
79
Candy-Inspired Ice Lollies
Candy-Inspired Ice Lollies
The Fruit-tella Ice Lollies are Made with Real Fruit Juice
<
78
Prepackaged Snickerdoodle Snack Cakes
Prepackaged Snickerdoodle Snack Cakes
The Little Debbie Snickerdoodle Creme Pies are Arriving Now
<
77
Billionaire-Shaped Ice Pops
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
<
76
Fruit-Powered Children's Snacks
Fruit-Powered Children's Snacks
The Fruit Factory Fruit Twists Kids Snack Comes in Four Flavors
<
75
Fashion Brand Cocktails
Fashion Brand Cocktails
The Gucci Elisir d'Elicriso Cocktail is Made with Local Botanicals
<
74
Vibrant Seltzer-Backed Floaties
Vibrant Seltzer-Backed Floaties
Truly Joins Forces with MINNIDIP to Create Vibrant Pool Floaties
<
73
Vacation WFH Experiences
Vacation WFH Experiences
bubly Sparkling Water Wants Four Lucky Fans to WFH(awaii)
<
72
Interactive Outdoor Candy Activations
Interactive Outdoor Candy Activations
Haribo Hide ‘N’ Seekers is for Consumers of All Ages
<
71
Targeted Probiotic Supplements
Targeted Probiotic Supplements
Garden of Life’s Triple Action Dr. Formulated Probiotics are Clean
<
70
Empowering Modern Fragrances
Empowering Modern Fragrances
Ferragamo's Olfactory Statement for Men Activates the Senses
<
69
Bake-in-Pack Pastry Products
Bake-in-Pack Pastry Products
Savour It! Toasties From Country Choice are Easy to Prepare
<
68
Sun-Powered Watches
Sun-Powered Watches
CA Watch Co Releases new Solar-Powered Field Watch
<
67
Audio-Visual Music NFTs
Audio-Visual Music NFTs
Warner Records Partners with Bose to Launch Free 'Stickmen' NFT Colelciton
<
66
Branded Smartphone Parasols
Branded Smartphone Parasols
Tesco Mobile Designs the Phone Parasol, a Practical Holiday Accessory
<
65
Street Food-Flavored Instant Noodles
Street Food-Flavored Instant Noodles
Pot Noodle Doner Kebab Offers a Familiar Flavor Experience
<
64
Soothing Functional Skincare Products
Soothing Functional Skincare Products
These CeraVe Skincare Products are Sensitive Skin-Suitable
<
63
Cafe-Themed Technology Accessories
Cafe-Themed Technology Accessories
The Samsung x Starbucks Collection is for Avid Coffee Drinkers
<
62
Fruity High-Fiber Flapjack Snacks
Fruity High-Fiber Flapjack Snacks
The McVitie's Go Ahead FibreJacks Come in Two Flavors
<
61
Candy-Inspired Gift Boxes
Candy-Inspired Gift Boxes
The Candy Club Offers a Range of Products to Satisfy One's Sweet Tooth
<
60
Collaboration DJ Sodas
Collaboration DJ Sodas
The Coca-Cola Creations x Marshmello Sodas are Fruit-Forward
<
59
Flavor-Enhanced Healthy Gumdrops
Flavor-Enhanced Healthy Gumdrops
Kencko's Gumdrops are Made with Pure Fruits and Vegetables
<
58
Enthusiastic Luxurious Fragrances
Enthusiastic Luxurious Fragrances
Veronique Gabai's Eau du Jour Blends Citrus and Soft Wood
<
57
In-Store TikTok Talent Shows
In-Store TikTok Talent Shows
Superdrug and TikTok Launch an In-Store Talent Show Called #SuperShow
<
56
Water-Enhanced Cedarwood Fragrances
Water-Enhanced Cedarwood Fragrances
Issey Miyake's Perfumes Celebrate the Collision of Elements
<
55
High-Quality Comfort Food Spices
High-Quality Comfort Food Spices
Spiceology Partners Up with Chef Alvin Cailan for Flavor Szn
<
54
Curated Cooling Kits
Curated Cooling Kits
The Dove Ice Cream Cool-Down Kit Pairs Self-Care Tools with Treats
<
53
Curated Matcha Bundle Boxes
Curated Matcha Bundle Boxes
Bokksu's Matcha Box is Filled with Matcha-Flavored Innovations
<
52
Cognitive Support Coffees
Cognitive Support Coffees
The Four Sigmatic Think Cold Brew Ground Coffee is Easy to Prepare
<
51
Multisensorial Dining Concepts
Multisensorial Dining Concepts
Feeladelphia by Philadelphia is for Ordering Feelings, Not Food
<
50
Protein-Rich Frozen Cauliflower Pizzas
Protein-Rich Frozen Cauliflower Pizzas
Healthy Choice Flatbread Pizzas Come in Three Options
<
49
Health Food Challenge Apps
Health Food Challenge Apps
sweetgreen Launches New 'Rewards and Challenges' Platform
<
48
Gaming Crossover Events
Gaming Crossover Events
Dead by Daylight Launched a Set of 'Attack on Titan' In-Game Items
<
47
Secretive Chocolate Bar Competitions
Secretive Chocolate Bar Competitions
The Cadbury Mystery Bars Have a Secret Filling Inside
<
46
Whippable Non-Dairy Cream Products
Whippable Non-Dairy Cream Products
The Coconut Collaborative Double Cre&m Behaves Like Dairy
<
45
Drinker-Targeted Vitamin Supplements
Drinker-Targeted Vitamin Supplements
The Cheers Multi Supplement Supports Those Who Like to Drink
<
44
Raindrop-Inspired Fragrance Journeys
Raindrop-Inspired Fragrance Journeys
The Lates Issey Miyake Perfume Evokes Springtime Rain
<
43
Snack-Branded Wildlife Species
Snack-Branded Wildlife Species
Pringles is Petitioning to Name a Spider After its Brand
<
42
Rapper-Backed Energy Drinks
Rapper-Backed Energy Drinks
The Joyburst Vanilla Ice Energy Drink is Naturally Caffeinated
<
41
Gamified Mystery Drink Experiences
Gamified Mystery Drink Experiences
'What the Fanta' is a New Campaign from Coca-Cola
<
40
Electric Truck Initiatives
Electric Truck Initiatives
Ford Trademarked the 'Maverick Lightning' and 'Ranger Lightning'
<
39
Nostalgic Motel Campaigns
Nostalgic Motel Campaigns
Hotels.com Launched the 'Retro Beach Motelier' Giveaway
<
38
Imperfection Celebrating Skincare Ads
Imperfection Celebrating Skincare Ads
JUNOCO is an Empowering AAPI-Owned Skincare Brand
<
37
NFC-Enabled Beauty Samples
NFC-Enabled Beauty Samples
Too Faced's Connected Packaging Provides Access to Product Discounts
<
36
Turmeric-Enhanced Adaptogenic Matcha Drinks
Turmeric-Enhanced Adaptogenic Matcha Drinks
Pow Packs Powerful Ingredients in This Drinking Mix
<
35
Candy-Inspired Celebrity Sneakers
Candy-Inspired Celebrity Sneakers
Jimmy Fallon and MSCHF Released a Gobstopper-Inspired Sneaker
<
34
Citrus-Forward Tangy Snack Chips
Citrus-Forward Tangy Snack Chips
Doritos Tangy Tamarind is a First of its Kind for the US Market
<
33
Water Zodiac Sign Ads
Water Zodiac Sign Ads
Essentia Water Has Unveiled a Limited-Edition Zodiac-Inspired Collection
<
32
Playful Hydration Campaigns
Playful Hydration Campaigns
Liquid I.V.'s Fuel Your Play Encourages Hydration for Everyone
<
31
Social Media Influencer Perfumes
Social Media Influencer Perfumes
Charli D'Amelio Born Dreamer Has Notes of Pear and Jasmine
<
30
Revamped Affordable 3D Scanners
Revamped Affordable 3D Scanners
Revopoint Mini’s 3D Scanner Introduces Never Before Seen Precision
<
29
Shoppable Reality TV Shows
Shoppable Reality TV Shows
NBCU's Peacock Will introduce Shoppable TV for 'Love Island USA'
<
28
Pizza Crust Ice Cream Cones
Pizza Crust Ice Cream Cones
DiGiorno Recently Introduced Delicious New Ice Cream Cones
<
27
Dual Ice Cream Bars
Dual Ice Cream Bars
Magnum Studios' Pop-Up Offers Classic & Remixed Experiences
<
26
Dating App Wedding Capsules
Dating App Wedding Capsules
Bumble Launched a Wedding Collection with Over The Moon
<
25
Caravan-Shaped Artist Studios
Caravan-Shaped Artist Studios
Brinkworth & the Wilson Brothers Design an Artist Residency in Milan
<
24
Overnight Arcade Accommodations
Overnight Arcade Accommodations
D&B B&B is a One-Night-Only Stay at Dave & Buster's
<
23
Sugar-Free Low-Proof Vodkas
Sugar-Free Low-Proof Vodkas
Body Vodka is 10-Times Distilled and Has Touch of Agave Nectar
<
22
Comic Book Character Cereals
Comic Book Character Cereals
Quaker Just Released New DC Strong Berry Cap'n Crunch Cereal
<
21
Probiotic-Powered Household Cleaners
Probiotic-Powered Household Cleaners
The Mrs. Meyer's Probiotic Cleaners Come in Four Options
<
20
Foot Health Sandal Campaigns
Foot Health Sandal Campaigns
Birkenstock Debuts New Three-Part Documentary, 'Ugly for a Reason'
<
19
Virtual Camp Experiences
Virtual Camp Experiences
McDonald's is Running a Virtual Camp Called Camp McDonald’s
<
18
Post-Run CBD Gummies
Post-Run CBD Gummies
Joggy Re-Chargies Help Runners Restore After a Jog
<
17
Celebratory Luxury Perfume Launches
Celebratory Luxury Perfume Launches
Salvatore Ferragamo's Signorina Fragrance Line is Breathtaking
<
16
Sophisticated Modern Man Fragrances
Sophisticated Modern Man Fragrances
These Perfumes by Dolce&Gabbana Embody the Epitome of Elegance
<
15
Cocktail-Inspired Personal Care Products
Cocktail-Inspired Personal Care Products
The Native Paradise Found Collection is Aromatic
<
14
French Fry Spoons
French Fry Spoons
Spoon Friez by Heinz Deliver the Perfect Eating Experience
<
13
Colorful Back-to-School Collections
Colorful Back-to-School Collections
Sprayground Released Over 100 New Designs & Collaborations
<
12
Cocoa-Based Couture Dresses
Cocoa-Based Couture Dresses
The Magnum Vegan Dress Was Made from Cocoa Beans
<
11
Immersive Beauty Pop-Ups
Immersive Beauty Pop-Ups
Cosmetica's Experiential Pop-Up Included a Face Mask Experience
<
10
Sexual Wellness Anniversary Sales
Sexual Wellness Anniversary Sales
Foria Was Included in the Nordstrom Anniversary Sale This Year
<
9
AI-Ketchup Drawing Ads
AI-Ketchup Drawing Ads
Heinz Debuts the Heinz AI Ketchup Campaign Using AI-Generated Images
<
8
Elegantly Delicate Perfumes
Elegantly Delicate Perfumes
Issey Miyake Launches a Beautiful Fragrance, Featuring Magnolia
<
7
Vegan Subscription Supplement Lines
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
<
6
Lingerie Body Positivity Campaigns
Lingerie Body Positivity Campaigns
The Gossard 'I Am Enough' Campaign Embraces All Bodies
<
5
Interactive Snacks Billboards
Interactive Snacks Billboards
KIND Snacks' Grab and Go Billboard Encourages Healthy Eating Habits
<
4
Phygital Fashion Collections
Phygital Fashion Collections
Forever 21 x Barbie Launched In-Store, Online & in the Metaverse
<
3
Comfortable Orthopedic Dog Beds
Comfortable Orthopedic Dog Beds
Newton Dog Beds Keep Pets Cool During Summer Months
<
2
Culturally Inspired Luxury Activewear
Culturally Inspired Luxury Activewear
Loveletics Prioritizes Style, Comfort and Sustainability
<
1
Exclusive Modern Electric Kettles
Exclusive Modern Electric Kettles
The Great Fellow Kettle is a "Playful Countertop Companion"
<