Major designers are entering the growing market for pet fashion
Implications - Pet owners continue to identify with their pets or treat them like real children. A former celebrity hair stylist created her own line of wigs for dogs in a variety of styles. Gucci launched a doggy backpack. New York City played host to a Pet Fashion Week, complete with canine runway models. The multi-billion dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It's a good time to see if any of your products or services could extend to the four-legged set.
Trend Themes
1. Humanization of Pets - As pets are increasingly seen as family members, consumers are willing to spend more money on products that humanize them.
2. Pet Fashion Week - Events like Pet Fashion Week showcase the growing market for pet fashion and offer opportunities for businesses to get involved.
3. Luxury Pet Accessories - As pet owners treat their animals like children, there is growing demand for luxury accessories like jeweled muzzles and Swarovski-crystal collars.
Industry Implications
1. Fashion Industry - Major fashion designers are entering the growing market of pet fashion through product lines and events like Pet Fashion Week.
2. Pet Industry - The multi-billion dollar pet industry offers opportunities for businesses to expand into new markets like luxury pet accessories and fashion.
3. Retail Industry - Retailers are responding to the trend of humanizing pets by offering more pet products, including luxury items and fashion.
20 Featured, 61 Examples:
2,311,361 Total Clicks
Date Range:
Feb 07 — Oct 09
Trending:
Hot
Consumer Insight Topics:
