Engrish.com is Filled With Uncommon English Mistakes
Tisah Tucknott — July 23, 2009 — Pop Culture
References: engrish
Misspellings can easily be made if you are trying to translate your mother tongue into a different language. Engrish.com features signs from across the world, where mistakes have been made on products and public signs.
From a fish stand sign saying “Clean Blue Crap†to a hummus container that says “Egyptian Homos,†these English mistakes are far from the usual grammatical errors people tend to make.
Check out the gallery for for Engrish.com fun.
Implications - Consumers are attracted to products and brands that use humor and witty commentary in their advertising. Businesses can attract potential buyers by implementing the use of intelligent or satirical slogans and advertisements. By allowing consumers to think for themselves in order to understand the humor, businesses are able to connect with intelligent and socially-aware customers.
From a fish stand sign saying “Clean Blue Crap†to a hummus container that says “Egyptian Homos,†these English mistakes are far from the usual grammatical errors people tend to make.
Check out the gallery for for Engrish.com fun.
Implications - Consumers are attracted to products and brands that use humor and witty commentary in their advertising. Businesses can attract potential buyers by implementing the use of intelligent or satirical slogans and advertisements. By allowing consumers to think for themselves in order to understand the humor, businesses are able to connect with intelligent and socially-aware customers.
Trend Themes
1. Humorous Advertising - Businesses can attract potential buyers by implementing the use of intelligent or satirical slogans and advertisements.
2. Witty Commentary - Brands that incorporate humor and witty commentary in their advertising can connect with intelligent and socially-aware customers.
3. Attracting Consumers with Humor - Using humor in advertising can help businesses connect with potential buyers and stand out in the market.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of using humor and witty commentary to attract consumers.
2. Marketing - Incorporating humor into marketing strategies can help brands connect with intelligent and socially-aware customers.
3. Brand Management - Brand managers can explore the use of humor in advertising to create a unique and engaging brand image.
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