Marketing Beyond Images
Juan Carlos Bonilla — October 4, 2007 — Marketing
References: inventorspot
This is a collection of clever ad integration in daily life. Companies have to get visually innovative as advertising clutter clogs up our minds. A great sample of this is the Folgers Coffee ads in New York City where they implement a 3D effect using fog on the street. In another, it seems Mr. Clean has scrubbed one stripe of an Italian crosswalk spotless. There are nine unique ads to be seen at intventorspot.com, including an absolutely killer Nike soccer marketing concept.
Trend Themes
1. Creative Ambient Advertising - Innovative companies can explore the use of real-world environments to create attention-grabbing ads, utilizing elements like fog and other practical special effects for maximum impact.
2. Immersive Experiential Marketing - Creating an unforgettable encounter with a brand or product in a way that goes beyond traditional advertising can be a way to pique consumer interest and engagement.
3. Integrated Brand Concepts - Brands can seek to integrate themselves into consumers' daily lives by taking creative approaches to placing ads within the surroundings and routines of the intended audience.
Industry Implications
1. Advertising and Marketing - Agencies and brands can embrace the possibilities of creative advertising approaches to better connect with consumers in a crowded market.
2. Outdoor Recreation and Leisure - Businesses in the outdoor recreation sector can explore the use of ambient advertising in natural settings to create unique experiences for visitors.
3. Retail - Retail businesses can consider immersive experience marketing to create dynamic in-store experiences to appeal to consumers looking for a more engaging shopping experience.
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