Boomers Trends

Trend - Boomer-focused digital literacy programs are increasingly embracing conversational approaches, creating a casual environment where learning feels less like a formal class and more like a conversation between friends. Notably, this approach respects varying levels of tech familiarity and confidence.

Insight - Baby boomers are discovering how digital devices can significantly enhance their lives and are actively seeking tools that make this learning process more supportive and less daunting. In response, brands are adopting conversational, companionship-centered approaches to make the experience more engaging and reassuring. This personalized support not only helps consumers become proficient with current products but also fosters a sense of loyalty, encouraging them to embrace future releases.