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TREND REPORT
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NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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Boomers Trends

Focusing on a generation born before the era of the Internet and social media, Trend Hunter’s boomers category is here to shed some light on how aging consumers are spending their time. Showcasing trends surrounding baby boomer lifestyle, health and wellness and technology, this category will highlight everything you need to know about aging consumers.
Ideas
Lists
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Insights
Reimagined Age-Inclusive Classic Games
Reimagined Age-Inclusive Classic Games
Ageless Innovation Recently Debuted YAHTZEE Slots
Ageless Innovation is set to unveil its latest age-inclusive classic game — YAHTZEE Slots — at Toy Fair New York 2025. Licensed by Hasbro, this game is the fifth in a series of reimagined... MORE
Skin-Friendly Hair Products
Skin-Friendly Hair Products
SEEN's Haircare Line Targets Both Hair Health and Skin Sensitivity
SEEN's award-winning shampoo and conditioner line is gaining traction among consumers seeking haircare products that consider skin health. The sulfate-free shampoo provides a rich lather that... MORE
Specialized Anti-Aging Skincare Formula
Specialized Anti-Aging Skincare Formula
Shiseido Debuts the Concentrated Supreme Cream
The Concentrated Supreme Cream is a new addition to Shiseido's coveted Vital Perfection line. This specialized anti-aging formula is specifically designed for individuals with mature skin and... MORE
Smart Cry-Detecting Baby Cribs
Smart Cry-Detecting Baby Cribs
Maxi-Cosi's Starling Natural Heritage Crib is Feature-Rich
The Starling Natural Heritage Smart Baby Bassinet from Maxi-Cosi is designed to provide a safe and comfortable sleeping environment for infants. It features a firm, flat sleeping surface that meets... MORE
Active-Care AI-Powered Cribs
Active-Care AI-Powered Cribs
YuanBeiBei Created an Intelligent Crib for Baby Safety
The Yuanbeibei Active Care Intelligent Crib is designed to enhance the safety and comfort of infants through advanced technology. Equipped with matrix-type zero-radiation fiber optic sensors and... MORE
Nourishing Hand Treatments
Nourishing Hand Treatments
Odacité’s Retinol Therapy Renewing Hand Cream Feels Luxurious
The 'Retinol Therapy Renewing Hand Cream' from Odacité is an advanced, anti-aging treatment designed to restore, smooth, and brighten hands that show signs of aging. Powered by a potent blend of... MORE
Comprehensive Aging Support Supplements
Comprehensive Aging Support Supplements
BrainMD’s Glutathione Supplement Promotes Healthy Aging
BrainMD’s Glutathione supplement, which features Setria® L-Glutathione, aims to provide comprehensive support for detoxification, immunity, and healthy aging. As the body’s natural production... MORE
Advanced Dual-Phase Skincare Formulas
Advanced Dual-Phase Skincare Formulas
Biossance Debutes the Squalane + Firm and Lift Dual Serum
Biossance’s Squalane + Firm and Lift Dual Serum is designed to address the visible effects of aging by offering a firming and lifting solution for mature skin. It features a dual-phase formula,... MORE
Ageing-Friendly Skincare Systems
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Collage Beauty is redefining skincare with its innovative, three-step system that celebrates the art of pro-aging and self-nurturing. Designed for all skin types and life stages, this Canadian-made... MORE
Targeted CBD Gummies
Targeted CBD Gummies
CBD Life Sciences' New Gummies Support Individuals Living with Alzheimer's
CBD Life Sciences Inc. has launched Delta-8 100mg Gummies, a formula that is specifically designed to support individuals living with Alzheimer’s disease. These gummies offer a natural,... MORE
Incremental Game
Games that passively progress over time are gaining popularity
Trend - Incremental games are titles that progress over time without user input. This progress can be accelerated by actively playing the game. The passive progression model leads to consistent progression for the players, which is often satisfying and addicting, regardless of the players' busy schedules.

Insight - One of the fastest-growing markets in gaming is mobile gaming. With nearly every consumer having a gaming-capable smartphone in their pocket, the potential user base for these games is incredibly expansive. However, not all consumers have the time to actively engage with games. For these busier consumers who desire the satisfaction and relaxation of gaming with minimal free time, brands are releasing incremental progression games that automatically play themselves, even when the app is closed.
Workshop Question - How could your brand ensure its products or services are usable by consumers with minimal free time?
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Popularity
Activity
Freshness
Patterns
Megatrends
Digital Legacy Storybooks
Digital Legacy Storybooks
Autobiographer Preserves Family History with a Personalized Touch
Autobiographer, the groundbreaking storytelling app, launched earlier in 2024 to change the way families share memories and preserve their history. Autobiographer turns interview sessions into... MORE
Density-Boosting Detox Shampoos
Density-Boosting Detox Shampoos
Commence's Detoxifying Shampoo Features Soapberry Saponins
Brooke Shields’ Commence launched earlier this year to fill the underserved menopausal and post-menopausal haircare market and the brand is now introducing its first-ever Detoxifying Shampoo.... MORE
Energy-Restoring Sleep Aids
Energy-Restoring Sleep Aids
The ZenU Mt. Fuji Replicates Mountain Climates in the Home
The ZenU Mt. Fuji from ZenU Design is an innovative diffuser designed to enhance sleep quality and reduce stress, particularly for older consumers with busy lifestyles. This device utilizes a unique... MORE
play_circle_filledAccessible Body Massaging Tools
Accessible Body Massaging Tools
The Massage Gun Extender is Designed for Less Flexible Users
The Massage Gun Extender is a device designed to enhance the usability of massage guns by extending their reach. This extension allows users to target hard-to-reach areas, such as the back and... MORE
Advanced Health-Enhancing Supplements
Advanced Health-Enhancing Supplements
High Level Science Offers a Vitamin K2-D3 Supplement
High Level Science’s K2-D3 Supplement is formulated to enhance cardiovascular health, bone strength, and immune function. It combines Vitamin K2, Vitamin D3, calcium, and BioPerine, a black... MORE
On-the-Go Hands-Free Pumps
On-the-Go Hands-Free Pumps
The Momcozy M9 is a Premium Breast Pump in a Compact Size
The Mobile Flow M9 from Momcozy is a hands-free breast pump designed to offer convenience and efficiency for breastfeeding mothers. It features a powerful suction capability of up to 300mmHg, which... MORE
Pocket-Sized Dermatoscopes
Pocket-Sized Dermatoscopes
The DermLite DL200 Hybrid is Accurate and Easy to Maintain
The DermLite DL200 is a versatile dermatoscope designed to enhance the visualization of skin structures. It features both polarized and non-polarized lighting, allowing for detailed examination of... MORE
Night Vision Baby Monitors
Night Vision Baby Monitors
The BM03 from Momcozy is Ultra-Clear and Reliable in All Lighting
The BM03 5.5’’ Full HD Video Baby Monitor from Momcozy is designed to provide parents with a comprehensive view of their baby. The monitor features a large 5.5-inch screen with 1080P high-... MORE
Eco-Friendly Menstrual Cups
Eco-Friendly Menstrual Cups
Best, Periodt. Rolled Out its Menstrual Cups at CVS Pharmacies
Best, Periodt offers menstrual cups designed to provide a reliable and eco-friendly alternative to traditional period products. These cups are made from medical-grade silicone and are manufactured... MORE
Actress-Inspired Fashion Collections
Actress-Inspired Fashion Collections
QVC Partners with Jennie Garth on the 'Me' Collection
QVC, a prominent name in live shoppable entertainment, has teamed up with actress and designer Jennie Garth to unveil the ‘Me’ by Jennie Garth collection. This exclusive line features... MORE
First-of-its-Kind Skincare Lines
First-of-its-Kind Skincare Lines
Ayucell Uses Nicotinamide Riboside for Anti-Aging
Ayucell’s anti-aging skincare line features products enriched with Nicotinamide Riboside (NR), a precursor to NAD+ known for its role in cellular energy and repair. The line includes a serum and a... MORE
Vital Sign-Monitoring Sensors
Vital Sign-Monitoring Sensors
The XK300 Consistently and Non-Intrusively Monitors Vitals
The XK300 Sensor from Xandar Kardian is a radar-based device designed for continuous and autonomous monitoring of vital signs. It measures micro-vibrations from the body to track heart rate,... MORE
Worker Injury-Preventing Wearables
Worker Injury-Preventing Wearables
Bardavon's 'Preventure' Sensor Enhances Workplace Safety
The Preventure wearable from Bardavon is an advanced technology designed to enhance workplace safety by preventing musculoskeletal (MSK) injuries. This wearable device is equipped with sensors that... MORE
play_circle_filledWearable Sleep Care Masks
Wearable Sleep Care Masks
The NiteAura Improves Sleep Quality Through Breathing Patterns
The NiteAura from Linkface is a sleep breath care mask designed to monitor and improve the quality of sleep by tracking breathing patterns. This device utilizes advanced sensors to detect and report... MORE
Retro Vehicle Building Blocks
Retro Vehicle Building Blocks
LEGO's 'Speed Champions' Set Focuses on Iconic Racecars from History
The LEGO Speed Champions line for 2024 includes several new sets that continue to capture the essence of iconic vehicles. Among the highlights are the Ferrari F40 and the NASCAR Chevy Camaro ZL1,... MORE