Pop Culture Trends

Trend - "Bed rotting," a new trend sweeping TikTok, involves staying in bed for extended periods to engage in passive activities like eating snacks, watching TV, and scrolling through devices. This trend is particularly popular among Generation Z, who are increasingly turning to this form of self-care to combat burnout.

Insight - Gen Z is leading the charge for mental well-being. This generation is acutely aware of the pressures and demands of modern life, leading them to seek out unconventional methods of relaxation that allow for complete mental and physical disengagement. By normalizing the idea of taking extended breaks to simply rest, Gen Z is challenging societal norms that equate busyness with success.