CATEGORY
Holiday Trends

Top Trends in Holiday

When it comes to holidays and special occassioons, gift giving can be challenging, which is why Trend Hunter’s Holiday category has everything you need to scout the latest gifts for family, friends and loved ones.

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Limited-Edition Dessert Boxes
MAR 27, 2026

Limited-Edition Dessert Boxes

Crumbl Introduced the Exclusive 'Easter Bundl'

Limited-Edition Seasonal Bundles — Scarcity-focused, time-bound product assortments that concentrate themed flavors and packaging around holidays, enabling premium pricing, urgency-driven digital launches, and collectible consumer behavior.

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Upscale Easter Chocolates
MAR 12, 2026

Upscale Easter Chocolates

The Ghirardelli Chocolate Company Has Unveiled Its 2026 Easter Line

Textured Confectionery — A rise in blends of smooth chocolate with crunchy inclusions creates opportunities for products that rethink mouthfeel and multisensory indulgence in premium sweets.

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Elegant Ballroom Dining Experiences
MAR 18, 2026

Elegant Ballroom Dining Experiences

The Windsor Arms Hotel will Host an Easter Brunch Buffet

Luxury Seasonal Brunch Experiences — Seasonally curated, high-end buffet formats create opportunities to redefine premium hospitality settings through experiential culinary storytelling that commands higher spend and brand differentiation.

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Golden Bunny Easter Collections
MAR 21, 2026

Golden Bunny Easter Collections

Ferrero's Kinder Joy is Running a Sweepstakes for Easter 2026

Limited-Edition Collectible Surprises — Scarcity-driven toy inserts tied to seasonal packaging create heightened consumer demand and secondary-market collectibility that can reshape product lifecycle economics.

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Elevated Easter Holiday Menus
MAR 20, 2026

Elevated Easter Holiday Menus

Canto Restaurant Boasts a Special Multi-Course Menu for the Holidays

Seasonal Luxury Dining — A shift toward premium seasonal holiday menus supports curated multi-course experiences that command higher price points and justify concierge-style meal curation.

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Adult Easter Perception Surveys
MAR 24, 2026

Adult Easter Perception Surveys

Ferrero North America Reveals That Adults Deserve an Easter Basket

Adult Holiday Indulgence — Growing adult desire for holiday-specific treats positions seasonal celebrations as moments for upscale personal indulgence and nostalgia-driven products.

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Decadent Easter Experiences
APR 2, 2026

Decadent Easter Experiences

The St. Regis Toronto Debuts the Easter Royal Brunch

Luxury Seasonal Dining Experiences — Curated multi-course holiday menus positioned as destination urban events create opportunities for premium seasonal revenue streams tied to exclusive culinary programming.

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Easter-Celebrating Cracking Restaurant Feasts
APR 15, 2026

Easter-Celebrating Cracking Restaurant Feasts

The Hari Hong Kong Hosted Easter Events This Year

Holiday-Themed Culinary Experiences — Seasonal menus and celebratory dining concepts that tie menus and décor to specific holidays create potential for immersive restaurant formats blending storytelling and limited-time exclusivity.

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One-Night-Only Easter Dinners
MAR 31, 2026

One-Night-Only Easter Dinners

The Feaster Dinner Returns at The Drake Hotel and Drake Devonshire

Pop-Up Holiday Dining — Increasingly concentrated, single-night dining events are redefining seasonal celebration by creating scarcity-driven demand and elevated guest expectations for bespoke holiday experiences.

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Week-Long Retail Easter Events
MAR 24, 2026

Week-Long Retail Easter Events

Natural Grocers' Week-Long Easter Event is Exciting and Alluring

Holiday-Extended Retail Events — Retailers are expanding single-day holidays into week-long experiences that blend promotions and community programming, creating new windows for customer engagement and inventory optimization.

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Floral Flip Flop Collabs
JUN 18, 2025

Floral Flip Flop Collabs

LoveShackFancy X havaianas Drop a Whimsical Limited-Edition Collab

Cottagecore Fashion — Combining pastoral romance with contemporary styles, cottagecore fashion brings a nostalgic aesthetic to modern wardrobes, offering opportunities for brands to tap into a growing desire for whimsical, nature-inspired designs.

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Connection-Focused Luxury Fashion Campaigns
DEC 6, 2025

Connection-Focused Luxury Fashion Campaigns

The Salvatore Ferragamo Holiday 2025 is Heartwarming

Narrative-Driven Marketing — Narrative-focused campaigns that evoke sentimentality and future nostalgia can foster deeper emotional connections with luxury consumers.

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Holiday Blind Box Campaigns
DEC 2, 2025

Holiday Blind Box Campaigns

Buffalo Wild Wings Debuts its 'Hank the Halls' Spot and Campaign

Nostalgic Marketing Campaigns — Using stop-motion animation reminiscent of 1950s holiday specials, brands like Buffalo Wild Wings tap into consumer nostalgia to create memorable and engaging marketing experiences.

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Gourmet Festive Creations
OCT 30, 2025

Gourmet Festive Creations

Louis Vuitton Unveils Decadent Treats by Maxime Frédéric

Luxury Culinary Collaborations — High-end fashion houses are teaming up with renowned chefs to create exclusive gourmet offerings, bridging the gap between the fashion and culinary worlds to enhance brand identity.

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Easter-Branded Snack Ranges
FEB 4, 2026

Easter-Branded Snack Ranges

The Hershey Company Debuts Its 2026 Easter Product Line

Seasonal Themed Gummies — Crafting gummies in festive shapes presents a novel way to blend traditional candy flavors with iconic seasonal symbols.

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Wintry Bubble Tea Cups
NOV 15, 2025

Wintry Bubble Tea Cups

Gong cha Debuts its 'Snowman Bottle'

Limited-Edition Collectibles — The Snowman Bottle taps into the growing consumer desire for unique, limited-edition collectibles that offer a sense of exclusivity during the holiday season.

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Halloween-Themed Self-Care Collections
AUG 28, 2025

Halloween-Themed Self-Care Collections

Lush's 2025 Halloween Collection is Party-Ready

Seasonal-Themed Self-Care Products — Limited-edition, holiday-themed self-care offerings like Lush's Halloween collection make personal care an engaging experience, sparking interest with thematic twists.

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Ultra-Festive Holiday Pop-Ups
NOV 12, 2025

Ultra-Festive Holiday Pop-Ups

Miracle Toronto is Expanding Its Operations for the 2025 Season

Holiday Pop-Up Proliferation — The surge in popularity of festive pop-ups like Miracle Toronto highlights a growing demand for immersive, themed experiences that allow consumers to escape into seasonal atmospheres.

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Meme-Inspired Holiday Lines
OCT 28, 2025

Meme-Inspired Holiday Lines

Matrix x Little Miss Holiday Collection Brings Playful Personality

Pop-Culture Infusion — Combining pop culture elements with conventional products offers a fresh way for brands to engage consumers and create buzzworthy, collectible items.

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Luxury Beauty Advent Calendars
OCT 28, 2025

Luxury Beauty Advent Calendars

Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line

Sustainable Luxury Packaging — Emphasizing eco-friendly materials in luxury packaging offers brands the chance to align with consumer demand for sustainability without sacrificing elegance.

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TREND HUNTER
INSIGHTS

Cultivated Unique

Consumers flaunt eccentricity to stand out in a homogenized fashion landscape

Trend - Social media has created unprecedented fashion uniformity, with viral trends spreading instantly across continents. In response, consumers are deliberately seeking out niche, unconventional pieces that resist mainstream adoption. This includes vintage finds, artisan-made accessories, and deliberately mismatched aesthetics that require insider knowledge to appreciate.

Insight — When everyone can access the same trends instantly, individual expression becomes nearly impossible. This has sparked a counter-movement where consumers view style choices as personal branding and intellectual currency. They're drawn to pieces that tell a story or signal membership in smaller communities. The desire to be seen as having "good taste" has become more important than simply looking fashionable, driving people toward choices that feel authentic and unreplicable.

Workshop Question — How could your brand help consumers express their individual identity rather than just follow trends?

SCORE
6.7
GENDER
30% Men 70% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness

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