Portland Timbers Billboards Prove There's "No Pity in Rose City"
Katie Cordrey — January 30, 2011 — Marketing
References: portlandtimbers & thehangline
Stumptown is all abuzz over the Portland Timbers billboards, the latest in the team's "No Pity in Rose City" ad campaign. The billboards feature Timbers' fans wielding axes, chainsaws and cross-saws -- all timber-falling equipment -- to deliver the message that opposing teams are going down.
Photos used in the Portland Timbers billboards are of local die-hard soccer fans. Photographer Chris Hornbecker did the photo shoots, but hey, there's nothing to the say the next face on a Portland Timbers' billboard can't be yours: So grab your chainsaw and head to the Rose City!
Photos used in the Portland Timbers billboards are of local die-hard soccer fans. Photographer Chris Hornbecker did the photo shoots, but hey, there's nothing to the say the next face on a Portland Timbers' billboard can't be yours: So grab your chainsaw and head to the Rose City!
Trend Themes
1. Localized Ad Campaigns - Localized ad campaigns that feature real fans are a disruptive innovation opportunity for sports marketing firms.
2. Smart Billboards - Smart billboards that leverage user-generated content are a disruptive innovation opportunity for outdoor advertising companies.
3. Interactive Ads - Interactive ads that encourage user participation are a disruptive innovation opportunity for soccer-focused brands and ad agencies.
Industry Implications
1. Sports Marketing - Localized ad campaigns that feature real fans are a disruptive innovation opportunity for sports marketing firms.
2. Outdoor Advertising - Smart billboards that leverage user-generated content are a disruptive innovation opportunity for outdoor advertising companies.
3. Advertising Agencies - Interactive ads that encourage user participation are a disruptive innovation opportunity for soccer-focused brands and ad agencies.
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