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Edible Headwear

Clean the Sky - Positive Eco Trends & Breakthroughs

'Ein Haar in Der Suppe' by Luisa Schwarz Rojas Turns Hats & Fascinators into Meals

— December 5, 2009 — Art & Design
I’m a sucker for quirky photo shoots, and ‘Ein Haar in der Suppe’ (‘A Hair in the Soup’) by Luisa Schwarz Rojas, Jasmina Ziegler and Judith Andermatt is one that takes a foodie twist. Each model’s hat or fascinator is comprised of an edible meal—whether it’s a cinnamon bun, cheeseburger or plate of pasta.

We’ve seen accessories that look like edible treats, but ‘Ein Haar in der Suppe’ kicks this phenomenon up a notch.

Implications - Consumers in contemporary society are attracted to items that feature an unconventional aesthetic. Products that contain a style that hasn't been seen before appeal to shoppers who want to experience something new in their everyday lives.
Trend Themes
1. Edible Fashion - Fashion accessories that double as edible meals provide a new way for consumers to experience food and fashion in a unique and edgy way.
2. Food-inspired Accessories - Accessories that resemble popular food items create a playful and fun addition to any outfit.
3. Unconventional Aesthetics - Consumer demand for unique and unconventional styles gives designers the opportunity to explore new and innovative design options in various industries.
Industry Implications
1. Fashion - Designers in the fashion industry can incorporate food-inspired accessories and edible fashion into their collections, creating a new market for novelty and playful fashion.
2. Food and Beverage - F&B companies can collaborate with fashion designers to create edible products that double as accessories, as well as explore the market for food-inspired fashion lines.
3. Art and Design - Artists and designers outside of the fashion industry can use the concept of edible fashion and food-inspired accessories to expand into new areas and explore unconventional and quirky aesthetics.
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