Angela Lowe — August 14, 2006 — Art & Design
References: neatorama & gushmagazine
Visitors flock to see a huge ball made entirely of jeans in Xiamen, China. The exhibition is called "Fashion Slave" and every visitor has the chance to win 5 000 yuan or $625 US if they correctly guess how many pairs of jeans it took to make the gigantic ball. My submission is 1744.(GUSH Magazine)
Implications - A quirky and noteworthy publicity stunt like this would be a great way for a brand or company to generate a large amount of consumer interest. Events like this make headlines around the world, and through the power of the Internet and the blogosphere, they have the ability to inspire tens of thousands of people.
Implications - A quirky and noteworthy publicity stunt like this would be a great way for a brand or company to generate a large amount of consumer interest. Events like this make headlines around the world, and through the power of the Internet and the blogosphere, they have the ability to inspire tens of thousands of people.
Trend Themes
1. Publicity Stunt Events - Companies can generate consumer interest by organizing quirky and noteworthy publicity stunts.
2. Global Social Media Buzz - Events like these have the potential to inspire people around the world through the power of the internet and social media.
3. Consumer-driven Contests - Organizing contests like guessing the number of items used in an exhibition can engage consumers and create buzz around a brand or company.
Industry Implications
1. Fashion - Fashion brands can leverage publicity stunts and consumer-driven contests to generate interest and engage their target audience.
2. Tourism - Cities can attract visitors by hosting unique and eye-catching events that generate buzz and media attention.
3. Advertising and PR - Advertising and PR agencies can create and execute inventive stunts and contests for their clients to enhance brand visibility and generate media coverage.
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