Laura McQuarrie

Parents and caregivers often face frustration when needing to attend to a baby’s cries immediately, prompting the creation of the Graco SmartSense Soothing Bassinet to relieve both parties.... MORE

Dryness, inflammation and hyperpigmentation are common skincare concerns and Good Condition addresses them with mindfully crafted face and body products, and safe, non-toxic, ethically sourced... MORE

Sofie Pavitt Face’s Micellar Cleansing Pads streamline skincare routines by eliminating the need for double cleansing methods to remove makeup and sunscreen. With these cleansing pads,... MORE

Estée Lauder’s new Re-Nutriv skincare range, the Re-Nutriv Ultimate Diamond Collection, is not just about nourishing skin but also promoting longevity with products that feel like a treat to use... MORE

The latest launch from LolaVie by Jennifer Anniston is a cleanly formulated Sculpting Paste that recalls a hair product used on set to create Rachel Green’s signature look on the set of Friends.... MORE

Shortly after releasing a 29-piece UTSÅDD product collection for pets and their owners, IKEA is launching The Pet Shopping Network as a TikTok livestream broadcast where cats and dogs will... MORE

LEVO Soda is on a mission to help consumers level up their soda with fun flavors and plenty of benefits from prebiotics. The brand’s indulgently flavored sodas boast 80% less sugar than the... MORE

Dove Bond Strength is touted as Dove’s most scientifically advanced hair care collection to date and it introduces four cutting-edge products with proprietary Bio-Protein Care technology and... MORE

Hella Cocktail Co., a brand best known for its bitters and mixers, is venturing into the creation of ready-to-drink products with the launch of its Hella Margaritas line. The company’s... MORE

In a sea of clean, white-labeled juice bottles, Loom distinguishes itself with vibrant, artistic packaging that reflects its commitment to creativity, healthful ingredients and flavor innovation.... MORE

A few months ago, Absolut Vodka and Sprite debuted a ready-to-drink cocktail combining premium vodka with an iconic lemon-lime sparkling soft drink and the two trademark brands that united in one pre-... MORE

Deinde’s Purifying Whipped Cleanser is a pH-friendly product that gently clears facial skin of dirt and impurities, all while reinforcing the health of the skin barrier and interrupting the... MORE

SUPERKEEN makes nutritious, free-from crunchy baked cereals to support an anti-inflammatory lifestyle, and the brand was created after founder Caragh Keane’s diagnosis of auto-immune disease... MORE

Some conventional fragrance ingredients are disruptive to the body’s systems but State of Change sets itself apart with fragrance formulas that are vegan and alcohol-free with microbiome-... MORE

The rise of skincare applicators has been notable in the wake of the pandemic, as heightened hygiene awareness prompts people to seek efficient and sanitary ways to apply their skincare products. To... MORE

Beauty lovers are inviting eco-consciousness and playful experimentation into their beauty routines with products like Ashunta Sheriff Beauty’s plant-based neon mascaras that can glow in the... MORE

Few skincare products can claim to be a cure-all for everything from eczema and blemishes to dryness and minor cooking burns but The Solution by Magic Molecule is a multi-purpose solution touted as... MORE

The advanced beauty formulations available on the market offer targeted benefits for their intended audience, yet their accessibility raises concerns when they fall into the hands of young consumers MORE

Consumers who experience redness and irritation find relief in cooling skincare products inspired by cryotherapy like Love & Pebble’s Soothing Barrier Frozen Serum. Packed with calming and... MORE

Kosas’ Blush is Life is a new talc-free powder blush baked with squalane and hyaluronic acid, and swirled with two different tones to instantly add warmth and radiance to the face. The smooth... MORE

Consumers seeking a tactile and holistic approach to skincare and beauty are turning to tech-free tools to sculpt their faces, like the face and scalp tool created by FACEGYM and ISAMAYA. This first-... MORE

Within the Rick and Morty x SHEGLAM Full Collection set, fans will find everything from lip glosses and setting powder to hand mirrors and a beauty sponge inspired by the characters of a sci-fi... MORE

McDonald’s Grandma McFlurry is a new limited-time menu item that celebrates grandmas and grandma figures with a sweet, nostalgic frozen soft-serve dessert. Prepared with a base of creamy... MORE

SickScience’s PowerCycle Scalp Treatment Serum stands apart from other scalp serums on the market with a formula that uses targeted ingredients to trigger growth at the molecular level. This... MORE

Scout & Zoe’s launched a trio of alternative protein dog treats that accommodate pets’ sensitivities and address environmental concerns about traditional meat production. The lineup... MORE

Battle For Heinz is a short and sweet mini-film that conveys the adoration the condiment brand’s hardcore fans have for Heinz products. Inspired by fan tweets, Heinz and Wieden+Kennedy London... MORE

Erewhon Market’s celeb-created smoothies are often the first beverages people want to sip when they visit Los Angeles, and the series continues with Kendall Jenner’s exclusive Peaches... MORE

Hot on the heels of re-releasing its Color Fuse Blush Powder, Haus Labs by Lady Gaga is introducing another skin-caring color cosmetic for blush lovers: the Color Fuse Glassy Blush Balm Stick. This... MORE

5-hour ENERGY’s Summer Smoothie Extra Strength 5-hour ENERGY shot is arriving to help people refuel and reenergize this summer, exclusively through participating 7-Eleven, Speedway and Stripes... MORE

With innovations like the iFIT AI Coach, artificial intelligence is changing the way people take control of their health and wellness by generating customized content based on their unique needs and... MORE

To coincide with the release of the annual eBay Recommerce Report, eBay announced that its inaugural Recommerce Day will be recognized on May 21st, 2024. On the day of the sustainable shopping event,... MORE

Resurfacing treatments, known for their high concentration of actives, can be harsh and irritating to those with sensitive skin, prompting Three Ships to develop the Fresh Start gentle daily... MORE

75% of American adults suffer from chronic dehydration and to help more people meet the recommended daily water intake, air up—the company behind the world’s first refillable scent-based... MORE

Chain, the immersive concept dining experience founded by actor-writer B.J. Novak and Michelin-starred chef Tim Hollingsworth, transformed into The Pollo Lounge for a limited time. Inspired by the... MORE

At PLMA’s World of Private Label event, Orchard Custom Beauty will showcase Epic Skincare, a new personal care line inspired by Gen Alpha and Gen Z. This purpose-driven product collection includes... MORE

At PLMA’s World of Private Label International Trade Show, Orchard Custom Beauty will display Super Nova Hair Care, an astronomy-inspired hair care range with sleek space-age packaging and... MORE