Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Laura McQuarrie — May 16, 2024 — Marketing
References: industryintel
At PLMA’s World of Private Label event, Orchard Custom Beauty will showcase Epic Skincare, a new personal care line inspired by Gen Alpha and Gen Z. This purpose-driven product collection includes everyday essentials like body wash, deodorant and facial cleanser with a focus on self-care and celebrating authenticity.
The brightly colored personal care product packaging calls out key concerns for a new generation of beauty consumers, such as skin barrier care, and age-appropriate ingredients to soothe and support tween and teen skin. While the Calm Down soothing serum stick uses cica, the Glow Baby brightening serum stick harnesses the power of Vitamin C.
Gen Alpha's obsession with skincare transcends mere routine; it's a cultural phenomenon shaping their early years. In response, brands are blending education with playful packaging, empowering young enthusiasts to navigate the world of skincare with confidence and curiosity.
The brightly colored personal care product packaging calls out key concerns for a new generation of beauty consumers, such as skin barrier care, and age-appropriate ingredients to soothe and support tween and teen skin. While the Calm Down soothing serum stick uses cica, the Glow Baby brightening serum stick harnesses the power of Vitamin C.
Gen Alpha's obsession with skincare transcends mere routine; it's a cultural phenomenon shaping their early years. In response, brands are blending education with playful packaging, empowering young enthusiasts to navigate the world of skincare with confidence and curiosity.
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