Black Gold XO Café Responds to Consumer Demand in the UK
Michael Hemsworth — April 26, 2024 — Lifestyle
References: lwc-drinks & foodbev
The Black Gold XO Café coffee tequila has been created by LWC Drinks as an alcohol product that aims to fill the void in the UK market for coffee-infused tequilas.
The drink is positioned to provide premium drinking experience inspired by the Patron XO Café product that was discontinued back in 2021 to the dismay of many avid fans. The tequila is characterized by its smooth, silky profile that has the perfect hint of roasted coffee beans with a wam finish to boot. The tequila has a 34% ABV and comes packaged in a dark brown bottle with luxury branding to help catch the attention of shoppers.
Spirits Category Manager at LWC Drinks Nic Ponticakis commented on the Black Gold XO Café coffee tequila saying, "With social media posts and petitions demanding ‘Bring back Café Patron,’ we know that there remains a gap in the UK coffee tequila market that needs filling, and with Black Gold XO Café, we are confident that we have done it. We also have confidence in where the market is heading, with CGA data showing that coffee-flavoured spirits sales totalled £20.9m in the fourth quarter of 2022 – that’s 54% higher than in the same quarter in 2019. And we see this trajectory continuing.”
The drink is positioned to provide premium drinking experience inspired by the Patron XO Café product that was discontinued back in 2021 to the dismay of many avid fans. The tequila is characterized by its smooth, silky profile that has the perfect hint of roasted coffee beans with a wam finish to boot. The tequila has a 34% ABV and comes packaged in a dark brown bottle with luxury branding to help catch the attention of shoppers.
Spirits Category Manager at LWC Drinks Nic Ponticakis commented on the Black Gold XO Café coffee tequila saying, "With social media posts and petitions demanding ‘Bring back Café Patron,’ we know that there remains a gap in the UK coffee tequila market that needs filling, and with Black Gold XO Café, we are confident that we have done it. We also have confidence in where the market is heading, with CGA data showing that coffee-flavoured spirits sales totalled £20.9m in the fourth quarter of 2022 – that’s 54% higher than in the same quarter in 2019. And we see this trajectory continuing.”
Trend Themes
1. Premium Coffee-infused Spirits - Capturing the essence of coffee-infused tequilas, this trend offers an upscale drinking experience for consumers seeking unique flavors.
2. Resurgence of Coffee-flavored Alcohols - Responding to market demands, the revival of coffee-flavored spirits presents opportunities for brands to capitalize on nostalgic preferences.
3. Luxury Packaging in Alcohol Industry - Elevating brand appeal, the incorporation of luxury branding and dark brown packaging sets a new standard for attracting consumer attention.
Industry Implications
1. Alcohol Manufacturing - The alcohol manufacturing sector can explore innovative ways to develop premium coffee-infused spirits to cater to evolving consumer tastes.
2. Beverage Retail - In the beverage retail industry, leveraging the resurgence of coffee-flavored alcohols can lead to increased sales and consumer engagement.
3. Packaging and Branding - Strategies focusing on luxury packaging and branding in the alcohol industry offer disruptive opportunities to enhance product visibility and desirability.
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