Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.

TOP 16 WEEKMONTH2 MONTHS

#1: Dad Bod-Inspired T-Shirts

Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes FULL ARTICLE

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Insights

Comfort-Focused Beauty Collections

Rare Beauty's Find Comfort Collection is Thoughtful

Rare Beauty’s Find Comfort Collection is focused on providing moments of peace and relaxation through one’s daily routine. The capsule boasts powerful formulas that are infused with... MORE

Celebrity-Backed Gelato Campaigns

Talenti Gelato & Sorbetto and Bradley Cooper Debut Raise the Jar

Talenti Gelato & Sorbetto, a brand known as the top-selling gelato brand in the United States, recently launched the ‘Raise the Jar’ campaign in collaboration with Bradley Cooper,... MORE

Cartoon-Inspired Beverage Collaborations

Joyburst Partners with Disney and Pixar's Inside Out 2

Joyburst, in collaboration with Disney and Pixar’s Inside Out 2, is set to spread joy with an exclusive beverage collaboration. This partnership coincides with National Natural Joy Day and... MORE

Nostalgic Cartoon-Inspired Makeup Capsules

ColourPop Introduces the Exciting Pokémon Collection

ColourPop is launching one of the most exciting and vibrant collaborations yet with the announcement of its Pokémon collection. It highlights the beloved characters of one of the most iconic... MORE

Interactive Mixed-Reality Films

What If...?: An Immersive Story is an Apple Vision Pro Exclusive

Marvel Studios and ILM Immersive announced a first-of-its-kind project called What If…?: An Immersive Story that builds on the What If…? animated series on Disney+ and immerses viewers... MORE

Organic Sunscreen Serums

KORA Organics’ Silky Sun Drops Deliver Antioxidant-Packed Protection

With a diverse portfolio of skincare solutions catering to everything from cleansing and exfoliating to moisturizing, Miranda Kerr’s KORA Organics is venturing into sun care with the launch of... MORE

Painting-Replicating Puzzle Sets

The LEGO Art Mona Lisa Honors the Iconic Painting

LEGO introduces a look at the LEGO Art Mona Lisa set that breathes artful energy into the comfort of one’s own home. There are two paintings that are celebrated in this new series: the Mona... MORE

Earthy Multi-Sensory Candles

Boy Smells & Kacey Musgraves Collaborated on the Deeper Well Candle

In collaboration with candle brand Boy Smells, Kacey Musgraves created the Deeper Well candle to share a multi-sensorial experience. This candle shares the name of the Grammy winner’s latest... MORE

Animated GenAI Books

Hypnovels Rendered Moby Dick into a Dynamic Format for Readers Everywhere

Herman Melville’s Moby Dick is a classic that has left its mark on literature and Hypnovels is inspiring a new generation of readers to ponder the depths of human nature and the pursuit of... MORE

Celebrity-Approved Spirit Campaigns

Grand Marnier and 2 Chainz Introduce The Rouge Room

Grand Marnier and Grammy Award-winning artist 2 Chainz have collaborated to introduce ‘The Rouge Room,’ a campaign showcasing the unexpected blend of cognac and orange liqueur. This... MORE

Anonymous Support

Online mental health platforms enable anonymous peer-to-peer support structures

Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.

Insight - Younger consumers are facing several unique mental health issues due to growing up with the Covid-19 pandemic at pivotal times in their lives. These consumers' familiarity with online services, in part due to remote schooling and remote work, leads them to gravitate toward internet-based solutions for shopping, social interaction, and even healthcare. Healthcare providers are recognizing the online-first, social-focused motifs of Gen Z—in turn launching online mental health networks.

Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?

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