Business Trends

Trend - Businesses are using generative artificial intelligence in the early stages of prototyping--using AI imagery to finalize design plans and/or gauge consumer interest in them. Using AI in this way allows brands to test with fewer limitations while reducing QA and/or prototyping costs.

Insight - Appreciation for generative AI is growing as it becomes more clear that it offers the ability to pursue and test products (or personal projects) with fewer limitations. Now, the creative process can be enhanced with generative AI, while offering a cheaper alternative to personally creating or commissioning mock-ups that will inevitably be altered--or binned altogether. Lower costs and greater creative expression allow businesses to stay competitive in a fast-changing market.